ECOMMERCE

Sell Online 24/7 Without Losing Control

Your customers get the convenience of ordering anytime, anywhere. You get complete control over what sells when—so you never get overwhelmed.

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Why Most Bakeries Avoid Selling Online

You've either tried online ordering and gotten burned, or you're too afraid to start. Either way, you're leaving money on the table.

The Fear

  • "What if I get too many orders and can't fulfill them?"
  • "My products are seasonal—online stores can't handle that"
  • "I'm closed Sundays but customers will order anyway"
  • "Custom cakes are too complex to sell online"

The Reality With BakeSmart

  • Set exact lead times by day—you're never overwhelmed
  • Define seasons for products (Pumpkin Pie only in November)
  • Set exceptions for holidays, closures, or "too busy" days
  • Sell customizable cakes online with structured options

 

The Control You Need to Sell Online Without the Chaos

BakeSmart eCommerce gives you more control than other platforms. Set rules once, then relax knowing you'll never get orders you can't handle.

Lead Times By Day

Different products need different prep times. Set exact lead time rules for each day of the week.

  • Order placed Sunday → Earliest pickup Tuesday
  • Custom cakes need 3 days, cookies need 1 day
  • Weekends booked faster? Extend lead times for Saturday orders
  • Automatically prevent rush orders you can't fulfill
eCommerce Fulifillment Settings

Seasonal Products

Sell certain items only during specific date ranges. Perfect for holiday specialties and limited-time offerings.

  • Create seasons (Christmas: Dec 1-31, Fall Menu: Sep 10 - Dec 1)
  • Assign products to seasons
  • Products stay visible year-round with "Available Dec 1-24" messaging
  • Orders only allowed when fulfillment date falls within the season
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Exceptions for Special Dates

Open when you're usually closed, close when you're usually open, or block specific dates entirely.

  • Usually closed Sundays? Open for Christmas Eve pickup
  • Booked solid Dec 13? Mark "Orders Full" for that day
  • Thanksgiving week? Set custom hours
  • eCommerce-only exceptions won't affect retail
Exceptions

Product Availability Controls

Decide exactly what sells where, when, and through which channels.

  • Available online? Available same-day? Available wholesale?
  • Only sell certain items on specific days (Blueberry Danish: Wed/Thu only)
  • Different availability by location
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Online Orders Go Straight Into BakeSmart

Unlike Shopify or Square Online, BakeSmart eCommerce isn't a separate system. It's part of your complete bakery platform.

All Orders in One Place

When a customer orders online, it appears in your Orders list alongside phone orders and walk-ins. No manual re-entry. No separate inventory to manage. No wondering if you have capacity. Your production reports include online orders automatically.

Order List
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Same Reports

Your item reports, production schedules, and sales reports include online orders without any extra work.

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Same Customer Database

Online customers are in your BakeSmart customer database. Track order history, preferences, and special occasions.

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Same Payment System

Accept payment online, send payment requests, track balances—all in one system.

Let Customers Order Ahead and Skip the Line

Perfect for bakery cafés: customers order their morning coffee and danish or lunch sandwich online, then walk in and grab it. No waiting, no line, no frustrated rush-hour customers.

Compete With Starbucks and Panera Mobile Ordering

Your customers expect order-ahead convenience. Same Day eCommerce lets them order breakfast, lunch, or a quick coffee on their phone—then pick it up minutes later without standing in line.

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Order Now, Pickup in 15 Minutes

Customers order their turkey sandwich at 11:45am and pick it up at noon. Perfect for busy professionals who can't waste lunch breaks waiting in line.

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Never Oversell What You Actually Have

When you sell a cream cheese danish at the counter, your online inventory updates automatically. Online customers can't buy what you just sold to someone in line.

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Protect Counter Inventory With Buffers

Set buffers so you never tell an in-store customer "sorry, we're out" when they can see the item in your case. If you have 20 sandwiches prepped, sell 15 online and reserve 5 for walk-ins.

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Reduce Counter Congestion

Capture customers who don't have time to wait. Morning rush overwhelmed? Order-ahead customers breeze in, grab their bag, and go.

Add-On Pricing
+$49 /month per location
Requires eCommerce ($99)

Everything You Need to Sell Online Successfully

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Easy Setup

Your branded eCommerce store is up and running in minutes with easy-to-manage settings. Simply choose what categories and products to include.

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Multi-Location Support

Control exactly which products are available for ordering at each of your bakery's locations. Prevent orders a specific location cannot fulfill.

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Lead Times by Day & Product

Define the precise lead time needed for specific items based on the day of the week. Set customer expectations and prevent production overloads.

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Basic Customization

Upload your logo and set primary/secondary brand colors. Your eCommerce store matches your bakery's visual identity.

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Fully Responsive

Your online store looks great and works perfectly on phones, tablets, and desktops. Customers can order from anywhere.

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Gift Card Redemption

Customers can redeem BakeSmart gift cards online during checkout. Requires the Gift Cards module.

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Promo Codes

Create promotional discount codes that can be used online. Run marketing campaigns and special offers easily.

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Turn Off Ordering

Need to close online ordering temporarily? Flip a switch. Your site stays up, but customers can't place orders until you're ready.

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Custom Cakes Online

Sell customizable cakes with structured options and accurate pricing. Reduce phone time while maintaining quality control.

Add eCommerce to Your BakeSmart Platform

$99/month

Per Location • Requires BakeSmart Platform

Schedule a Demo

See BakeSmart eCommerce in action. We'll show you exactly how the control features work and how online orders integrate with your workflow.