-1.png)
The Team That Runs BakeSmart
Mike Clements
Owner & CEOSecond-generation and all-in on bakeries, Mike has spent his entire career serving bakeries through software. He leads sales (every demo), sets vision, partners with product on roadmap, and keeps BakeSmart pointed squarely at what operators need next.
Jerred Sydnor
Head of Product & Co-OwnerNearly 20 years at BakeSmart, Jerred is the bridge from bakery floors to our dev team. He leads onboarding, oversees support, and translates real user requests into the features we build next - prioritizing what moves the needle for operators.
Shellie Slove
Head of Bakery SuccessShellie grew up in a bakery and has spent her career helping owners run smarter and reclaim time. At BakeSmart, she turns real-world bakery needs into clear systems - aligning software, process, and people so operators see less chaos and better margins. With a marketing degree and a practical tech mindset, she partners across sales, product, support, and engineering to deliver improvements that stick
Heather O'Connor
Chaos WranglerFresh from 15 years running a three-location, multi-million-dollar bakery brand in Austin, Heather documents our product, co-leads onboarding, and keeps the operator's reality front and center. She's whip-smart on customer service and business ops - and she turns complexity into clean, usable steps.
The Team That Builds BakeSmart
Christine Grande
Senior Software EngineerChristine is (arguably) the most experienced bakery-software developer out there - coding BakeSmart since day one. She knows the edge cases that only a baker would notice and builds solutions that fit the niche, not the other way around.
Megan Fonde
Full Stack Software EngineerOur cloud ace. Megan brings a modern stack mindset plus years in food service, shaping features that feel intuitive on the counter and in the kitchen. She sweats the details - function, design, and the "this is how it really works" of bakery life.