BakeSmart x Bethel Bakery
Bakery Type: Full-Line Retail Bakery with Two Storefronts, Wedding Department, Corporate Orders, and Online Ordering
Location: Bethel Park, Pennsylvania
BakeSmart Customer Since: 2005
As volume and channels expanded, Bethel needed a single system to keep customer orders consistent across storefronts, their call center, and marketing—while reducing phone time and making invoices/payments easier for wedding clients. They also wanted an online store that let customers customize items at home and a smoother way to connect marketing content (holiday brochures, email) to specific products.
Bethel uses BakeSmart as its POS across departments and as the engine for its online store—so web orders and in-store orders share the same data, options, and production details. Wedding invoices go out via payment links customers can pay digitally, and built-in reports help the team track trends and organize bulk product orders. With customer records and helpful pop-ups for item details/date ranges, staff can personalize service while keeping production on spec.
Customers can order from home—including customizable cakes—while the team processes consistent tickets across storefronts and departments. Wedding payments are simpler, phone time drops, and production receives clearer instructions. Marketing connects brochures and emails to shoppable links, meeting customers where they are and strengthening Bethel’s long-standing community connection.
“Our entire eCommerce store runs on BakeSmart. There’s no other platform we’ve found that ties customizable web orders directly into the same in-store system this seamlessly—for our customers and our team.”