CUSTOMER SUCCESS STORY

How Bethel Bakery Unified Two Storefronts and a Wedding Department

A third-generation Pittsburgh icon elevating tradition with modern, customer-friendly tools—from digital wedding invoices to shoppable holiday brochures.

Bakery Type Full-Line Retail with Wedding Department, Corporate & Online
Location Bethel Park, PA
Customer Since 2005
Key Results
2 Storefronts on one system
70 Years serving Pittsburgh
100% Orders flow into one dashboard
BethelBakery_BethelPark-1024x683-1
01 THE CUSTOMER

Three Generations of French Buttercream Heritage

Bethel Bakery began in 1955 when founders Morris and Anna Walsh opened a small shop that grew into a beloved Pittsburgh destination. Now in its third generation under Stephen and Kate Walsh, the team blends a signature French Buttercream heritage—including their famous buttercream-filled donuts and 14oz Buttercream Jars—with a community-first culture.

Two storefronts serve everyday retail guests, couples planning weddings, and corporate clients. It's the kind of bakery where regulars know the staff by name, and brides trust them with the biggest day of their lives.

BethelBakery_NorthStrabane-1-225x300
02 THE CHALLENGE

Growth Was Straining Their Systems

As volume and channels expanded, Bethel needed a single system to keep customer orders consistent across storefronts, their call center, and marketing. Phone time was eating into production, and wedding invoices required manual follow-up that slowed down payments.

They also wanted an online store that let customers customize items at home—without creating a separate workflow from in-store orders. And marketing needed a smoother way to connect holiday brochures and emails directly to specific products, rather than static PDFs that went nowhere.

03 OUR SOLUTION

One Platform Powering Every Channel

Bethel uses BakeSmart as its POS across departments and as the engine for its online store—so web orders and in-store orders share the same data, options, and production details.

Wedding invoices go out via payment links customers can pay digitally, eliminating phone follow-up. Built-in reports help the team track trends and organize bulk product orders. And with customer records and helpful pop-ups for item details and date ranges, staff can personalize service while keeping production on spec.

THE TRANSFORMATION

From Fragmented to Unified

Before BakeSmart
With BakeSmart

Phone payments and manual follow-up for weddings

Digital payment links and invoices

Separate workflows for online and phone orders

One system for POS & online

Static PDFs for holiday catalogs

Interactive brochures that link directly to product pages

Ad hoc reporting that made it difficult to identify trends

Built-in reports for sales trends and bulk planning

Limited order notes; customer info scattered

Customer records and fields to capture details and timing

04 THE IMPACT

Simpler Payments, Clearer Production, Happier Customers

Customers can order from home—including fully customizable cakes—while the team processes consistent tickets across storefronts and departments. Wedding payments are simpler, phone time drops, and production receives clearer instructions.

Marketing now connects brochures and emails to shoppable links, meeting customers where they are and strengthening Bethel's long-standing community connection. The system handles the complexity so the team can focus on what they do best: making people's celebrations memorable.

 

"Our entire eCommerce store runs on BakeSmart. There's no other platform we've found that ties customizable web orders directly into the same in-store system this seamlessly—for our customers and our team."

SW
Stephen Walsh Owner, Bethel Bakery