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Case Study

BakeSmart x Linda's Bakery

A multi-generational bakery blending tradition with technology

Bakery Type:  Full-Line Retail Bakery with Cafe, Custom Cakes, Wholesale, and Online Ordering

Location:  West Salem, Wisconsin

BakeSmart Customer Since:  2010

The Customer
2024-10-1-1
Founded in 1973 when Linda purchased Salem Bakery from Harold Hetland, Linda’s Bakery has grown from a small-town shop into a community landmark. Joined by her brother Marc, Linda built a business rooted in tradition, family, and hard work. Today, the bakery is owned and operated by Marc, his wife Sue, and two of their children, Bob and Laura—making it a true multigenerational success story with nearly 100 employees. 
The Challenge

Running a thriving bakery with old-school systems started to become a challenge for Linda's Bakery. Their livelihood became impacted by the chaos of mentally tracking product sales, tallying orders on butcher paper, and plugging guesswork prices into a cash register. Marc and Sue knew they needed to make a change when they discovered how many fellow bakery owners were using BakeSmart. It was clear that staying competitive meant embracing innovative solutions.

Our Solution

Linda’s Bakery now uses BakeSmart across every sales channel - retail, online, custom, and wholesale. It’s the centralized system powering order entry, production planning, and customer management, all while maintaining the personal touch that defines their brand. 

Without BakeSmart
With BakeSmart
Checkout errors
→
Barcode scanning
Holiday forecasting
→
Historical sales reporting
Butcher paper scribbles
→
Custom cake matrix
The Impact

BakeSmart freed up the family to focus on quality products and customer relationships, while BakeSmart handled the rest. We helped Linda’s Bakery enhance what already made them special, while giving them the tools to thrive for generations to come.

“Features of Bakesmart such as online ordering or kiosk ordering will help keep us relevant to the new generation of customers, and tasting the quality of our products will keep them coming back for more.”
-Marc Anderson | Owner, Linda's Bakery