CUSTOMER SUCCESS STORY

How Linda's Bakery Modernized a 50-Year Family Legacy

A multi-generational bakery blending tradition with technology—without losing the personal touch that made them a community landmark.

Bakery Type Full-Line Retail Bakery with Café, Custom Cakes, Wholesale & Online
Location West Salem, WI
Customer Since 2010
Key Results
50+ Years in business
~100 Employees
4 Sales channels unified
LindasBakery-Team-photo
01 THE CUSTOMER

From Small-Town Shop to Community Landmark

Founded in 1973 when Linda purchased Salem Bakery from Harold Hetland, Linda's Bakery has grown from a small-town shop into a community landmark. Joined by her brother Marc, Linda built a business rooted in tradition, family, and hard work.

Today, the bakery is owned and operated by Marc, his wife Sue, and two of their children, Bob and Laura—making it a true multigenerational success story. With nearly 100 employees, they've proven that family values and smart growth go hand in hand.

LindasBakery-baked-goods
02 THE CHALLENGE

Old-School Systems Couldn't Keep Up

Running a thriving bakery with old-school systems started to become a challenge. Their livelihood was impacted by the chaos of mentally tracking product sales, tallying orders on butcher paper, and plugging guesswork prices into a cash register.

Marc and Sue knew they needed to make a change when they discovered how many fellow bakery owners were using BakeSmart. It was clear that staying competitive meant embracing innovative solutions—without sacrificing the traditions that made them successful.

03 OUR SOLUTION

One System for Every Sales Channel

Linda's Bakery now uses BakeSmart across every sales channel—retail, online, custom, and wholesale. It's the centralized system powering order entry, production planning, and customer management, all while maintaining the personal touch that defines their brand.

THE TRANSFORMATION

From Guesswork to Confidence

Before BakeSmart
With BakeSmart

Checkout Errors

Barcode Scanning

Holiday Forecasting Guesswork

Historical Sales Reporting

Butcher paper scribbles

Custom Cake Matrix

04 THE IMPACT

Free to Focus on What Matters

BakeSmart freed up the family to focus on quality products and customer relationships—while the system handled the rest. We helped Linda's Bakery enhance what already made them special, while giving them the tools to thrive for generations to come.

"Features of BakeSmart such as online ordering or kiosk ordering will help keep us relevant to the new generation of customers, and tasting the quality of our products will keep them coming back for more."

MA
Marc Anderson Owner, Linda's Bakery