At BakeSmart, we admire bakeries and bakery owners who are doing things differently. We like to...
At BakeSmart, we’re proud to partner with incredible bakeries that enrich their communities with tradition, creativity, and exceptional baked goods. One bakery that embodies all of this and more is Bethel Bakery of Pittsburgh, Pennsylvania. Let’s take a closer look at their inspiring story, signature products, and how they use BakeSmart to keep their legacy alive and thriving.
From a Dream to a Legacy
Bethel Bakery began as a dream in the heart of Morris Walsh, a determined high school student with a passion for baking. After serving in the U.S. Navy, Morris and his fiancée, Anna, turned that dream into reality in 1955 with just $2,500, opening the bakery in three humble garages. Fast forward to today, Bethel Bakery is a cherished, third-generation family business led by Morris’s grandson, Stephen Walsh, and his wife, Kate.
With two storefronts serving the South Hills of Pittsburgh, Bethel Bakery remains a pillar of the community, offering both timeless favorites and innovative new products. Through decades of dedication, teamwork, and a deep commitment to quality, Bethel Bakery has become a household name in the region.
Signature Sweetness
What truly sets Bethel Bakery apart is their iconic French Buttercream icing, a recipe that has been delighting customers since day one. It’s featured in everything from wedding cakes to donuts, and now in their newest product innovation—French Buttercream Jars. Whether customers use it to decorate their own baked goods or savor it by the spoonful, this delicious staple is the heart of Bethel Bakery’s offerings.
Beyond buttercream, their creative seasonal items, custom cakes, and vibrant wedding cakes showcase their unmatched artistry and dedication to delighting customers for every occasion.
Community Connection
Bethel Bakery doesn’t just serve baked goods—they serve their community. Through engaging social media content, face-to-face conversations at local events, and prompt, thoughtful responses to customer feedback, they cultivate a meaningful connection with their patrons. They also intentionally build a positive community of team members that make up the bakery. Their approach ensures that each customer and team member feels like part of the Bethel Bakery family.
Technology That Keeps Traditions Alive
Running a bakery with such a rich legacy and dynamic product lineup requires tools that simplify operations while maintaining excellence. Bethel Bakery relies on BakeSmart as the backbone of their operations, using it for everything from order management to eCommerce. Their wedding department benefits greatly from BakeSmart’s payment link feature, allowing couples to seamlessly review and pay invoices online.
Our team at BakeSmart was impressed with the interactive holiday brochures Bethel Bakery creates. Using Publuee, they take customer engagement to the next level by directly linking their holiday brochure to the featured products in their eCommerce store, making holiday orders intuitive and most importantly enjoyable. A huge challenge and win in the digital shopping landscape.
“BakeSmart gives us a cohesive system that allows us to offer our customers a seamless ordering experience,” Bethel Bakery shares. From personalized cake orders to tracking sales trends, the system keeps their operations running smoothly and efficiently.
Looking to the Future
Bethel Bakery has exciting goals for the future, including exploring technology to further enhance the customer experience. They dream of deeper integrations with tools like Mailchimp and Google Analytics to streamline marketing efforts and create even more engaging digital storefronts. And we are excited to partner with them to bring these features!
Bethel Bakery’s legacy is a testament to their ability to adapt and innovate while staying true to their roots. BakeSmart is proud to be a part of their journey, providing tools that empower them to deliver sweetness and smiles for generations to come.
A Sweet Partnership
At BakeSmart, we’re inspired by the dedication and creativity of bakeries like Bethel Bakery. Their ability to blend tradition with modern technology is a shining example of what’s possible in the baking industry. Here’s to their continued success—and to all the sweet moments ahead!
