Ultimate Guide to Bakery Management:
How to Conquer the Chaos

At BakeSmart, we understand the many different challenges of bakery management. Whether it’s hiring trustworthy employees, navigating custom cake consultations, or retaining customers, we’ve been there and done that. 

That’s why we’re here to help you do your job more efficiently so you can get back to doing what you love—baking goodies and bringing smiles to your customers’ faces. With our guide to bakery management, you’ll have all the tools and information to be a successful bakery owner. 

Growing and Managing Your Team 

Good bakery management starts on a personal level. Before you can start serving up your famous cookies and cakes, you’ll need an excellent team at your side. One of our best tricks for hiring productive team members is to hold a working interview. Bring potential hires in and see how they handle real-life situations. Think of it as a trial run for the job! As you grow your team, make sure to lead by example and build trust with your staff. Expect high-quality work, but remember, don’t lose your cool over every mistake. The best leaders know how to reframe errors as a learning opportunity! 

A Recipe for the Ideal Custom Cake Consultation 

Custom cakes are an integral part of many successful bakeries. However, getting the ordering system right is nothing short of a challenge. We recommend starting with the cake contract. Make sure this document outlines all the specifics of the cake, from the timeline to the frosting flavors. If you’re feeling generous, you might even want to schedule a cake consultation so your clients can taste-test your best flavors before placing their order. Once they know what they want, inputting their memorable order into our state-of-the-art bakery ordering software will be a cinch. Soon enough, you’ll have all the information you need to craft a beautiful and tasty dessert. 

Keeping the Numbers Straight 

Let’s face it—most bakers didn’t go to school for a degree in math—but that doesn’t mean you can skimp on the numbers part of owning a business. Getting your accounting and inventory organized is crucial to running your bakery like a well-oiled machine. With our software, you’ll have everything you need to keep your books in order, your inventory flowing, and most importantly, your customers beyond happy. Our bakery software is great for inventory management, bookkeeping, and payroll.  

How to Get People in the Door 

We know you have the really tasty goods, but how are you going to ensure that you have the clientele coming in the door? Thankfully, there are plenty of strategies for getting new customers in the door. Email marketing campaigns are always a good way to spread the word about your baked goods, and loyalty programs are fantastic for retaining those customers. Be sure to target your marketing materials to a specific audience. Are you trying to attract a younger crowd, or are you looking to connect with wholesale clients? Whatever the case for you, BakeSmart’s guidelines will have your customers hungry for more. 

Running a bakery takes a lot of hard work and even more passion. BakeSmart is here to help you do your job more efficiently so you can get back to doing what you love.

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