The New Role of Websites for Retail Bakeries
In today's digital landscape, the role of a traditional website for brick-and-mortar bakeries is evolving. While having an online presence remains crucial, the emphasis has shifted towards integrating eCommerce functionalities directly into platforms where customers are most active. This approach not only meets customers where they are but also streamlines operations and enhances profitability.
The Shift from Informational Websites to Social Media
Historically, a bakery's website served as the primary source for essential information like hours of operation, location, and product offerings. However, with 63.9% of the world's population using social media and an average daily usage of 2 hours and 21 minutes consumers increasingly rely on platforms like Facebook, Instagram, and TikTok to discover and engage with local businesses. In fact, 55% of consumers learn about new brands through social media.
Monetizing Your Online Presence: The eCommerce Imperative
While social media effectively drives brand awareness, converting that engagement into sales is the whole point. An eCommerce-enabled website allows customers to seamlessly transition from browsing to purchasing. Notably, 97% of customers say websites influence their purchases.
For bakeries serving hyper-local communities, offering online ordering enhances convenience, catering to customers' expectations for easy and immediate transactions.
Cost-Effective Strategies for Small Bakeries
Most small bakeries don’t need to invest in an expensive, complex website. What you do need is a clean, user-friendly eCommerce platform that makes it easy for customers to browse and buy.
Skip the photo galleries that just show off your cakes and cookies without a way to order. Every product you feature online should be shoppable—with a clear “Add to Cart” button.
This simple approach keeps your administrative costs down and gives your customers a direct, convenient path to purchase.
Enhancing eCommerce Efficiency with BakeSmart
At BakeSmart, we understand the unique challenges retail bakeries face—especially when you're baking a limited amount of fresh product each day and juggling both in-store and online orders.
That’s why our eCommerce solution is designed specifically for bakeries. It helps you manage inventory in real time, avoid overselling, and stay in control.
With fully integrated order management, point of sale, and online sales all in one platform, BakeSmart streamlines your operations, reduces errors, and creates a seamless experience for your customers—so you can stay focused on what you do best: baking great products.
Actionable Steps to Optimize Your Online Sales
Integrate eCommerce with Social Media: Utilize platforms like Facebook and Instagram to showcase products and direct followers to your online store.
Simplify the Purchasing Process: Ensure your eCommerce platform is user-friendly, with clear navigation and minimal steps to complete a purchase.
Highlight Convenience: Promote features like online ordering for in-store pickup to emphasize customer convenience.
Leverage Customer Reviews: Encourage satisfied customers to leave positive reviews on social media and your eCommerce site to build trust and attract new business.
By aligning your online strategy with current consumer behaviors and leveraging integrated solutions like BakeSmart, your bakery can enhance its market presence, streamline operations, and boost profitability.
Schedule a demo to learn how BakeSmart can help your bakery!