Your bakery’s portfolio is a very important tool to showcase your bakery’s finest creations. As a photographic representation of your work, your portfolio needs to be the best it can be. It highlights your bakery’s talents and expertise while making prospective customers crave more.
Here are 10 tips to create your bakery’s portfolio.
1. Don’t Steal
I hope this goes without saying, but first and foremost do not use photos of creations you didn’t bake. Even if you’re sure that you can recreate the design in someone else’s picture, don’t do it. It can open up a world of trouble that’s not worth it.
2. Digital or Physical
If you’re questioning whether to create your portfolio digitally or physically, the answer is both! Undoubtedly, you will have uses for both platforms. Uploading your portfolio on your website allows people to browse in the comfort of their own home, and a physical copy is necessary for walk-ins. A well-designed portfolio to have on hand at your bakery is especially helpful for large catering or wedding cake consultations.
3. A Portfolio is Not a Menu
Don’t include every item that you offer in your bakery. You might bake the best brownies in the state, but unless they’re decorated, brownies still just look like brown squares. Your portfolio should be used to show off your most visually pleasing creations.
4. Let Your Designs Speak for Themselves
It may be tempting to include written descriptions of complicated design processes next to your photos so customers can get a feeling for your level of expertise, but try to use as little text as possible and rely on good pictures.
5. Take High-quality Photos
High-quality photos of your baked creations will help inspire potential customers to order from you. If you can entice people with your portfolio pictures, then the taste will keep them coming back time and time again. Just like the art of baking, photographing your baked creations takes some know-how and a lot of inspiration. Here are some photography suggestions to get you started.
6. Be a Dummy
Cake designs for your portfolio can be elaborate and may require days of decorating work, so you may find it beneficial to use a dummy cake. These are essentially styrofoam blocks in varying cake shapes and sizes. You can buy one or make it yourself out of styrofoam.
You can also reuse your dummy cake; just scrape off the icing and wash it. Pat it dry and leave it to air dry the rest of the way. To save even more time and resources, decorate the dummy cake two different ways on either side for double the entries for your portfolio.
7. Showcase the Work You Want to Get
Only include work in your portfolio that you actually want to bake. If you don’t want to bake wedding cakes, then don’t include them. The cake you made for your sister’s wedding might have been beautiful, but if you include it in your portfolio, you will get asked to bake another.
8. Include a Range of Design Types
Don’t be afraid to include some of your crazy or elaborate designs (as long as you are comfortable recreating them), but make sure you also add in a few simple designs as well.
From a three-tiered cake with live flowers to a classic white cake with simple piping around the edges, take into account people’s differing tastes and budgets.
9. Organize by Theme
Many people understand that life’s sweetest moments deserve sweet treats, so they will likely reach out to your bakery to celebrate with their friends and families. Help your customers find exactly what they want by organizing your portfolio by themes such as:
- Baby shower
- Bat mitzvahs
10. Know Your Clientele
Make sure to include decorations and design for creations that your customers based on what you already know about your community. For example, if you have a significant Latinx population, you may consider including a section in your portfolio dedicated to quinceañera cakes.
Your bakery portfolio could help you increase your sales. With more traffic, you may need help streamlining your bakery. Schedule a demo with BakeSmart and conquer the chaos.