If you’re in the bakery business, you know that baking kits are all the rage. They’re convenient, fun, and even great for kids! Not only are they valuable to your customers, but baking kits can also be an easy way for your bakery to supplement your income.
While it’s a bit of extra work for you, the consumer-focused offer pays off in the long run. People love being able to take home a bit of their favorite bakery—and baking kits make this possible. The basic construction of a baking kit includes all the premeasured dry ingredients and the instructions needed to make the baked goods at home. They could be for items your bakery normally sells in-store—or even ones you don’t.
Whatever you decide, here are some tips and tricks to help you create and sell fun baking kits to your bakery customers.
Ingredients and Instructions
The ingredients and instructions you include are the backbones of your baking kit. If you don’t get these right, it won’t matter how well you market them or how cute the packaging is. Additionally, ensure that your customer knows what wet ingredients they’ll need to supply.
A successful baking kit will include accurately portioned and well-labeled dry ingredients needed for whatever tasty treat you’re featuring. It does no good to measure out a cup of flour and powdered sugar but not label them as such. While it might seem obvious to you which is which, you’ll need to make it as easy as possible for your customers.
The same goes for the instructions; the more straightforward, the better! Depending on your customer base, you may think about translating some of your kits into other languages to include as many people as possible. Or, if you want to go the extra mile, you can even include easy-to-follow illustrations.
If you’re worried about others replicating your recipe, you can package multiple ingredients together, such as spices. Everyone knows you’ll most likely use flour or sugar for your baked goods; the exact blend of spices you use is what can set you apart. You can even get creative with the packaging of the spice blend and label it “secret spices” or “mystery blend.”
Those Extra Touches
For some people, it’s great to be able to make a delicious batch of cupcakes at home, but they’d be even happier if you included sprinkles or other fun toppings! While these aren’t required, they certainly add some flair that will likely catch people’s eye. Here are some popular extras you could incorporate to take your baking kit to the next level:
- Cookie cutters
- Cupcake liners
- Edible flowers
Outside of decorating extras, you could also include specific baking tips and tricks or even a practical baking tool. Keep in mind that the more extras you add, the more you’ll likely need to charge. Try not to price your customers out of a purchase.
Theme It Up!
If you’ve already put together some great basic baking kits, it’s time to theme it up! The sky’s the limit when it comes to themes for your kits. A great way to narrow it down is to think about what your customers are drawn to.
Maybe you get a lot of people visiting your bakery around Halloween. You could create a themed kit to make cupcakes and call it “Witch’s Potion.” Or maybe you always have people coming in during the holiday season looking for something to bring to their family gatherings. You could create a cookie baking kit that includes cookie cutters shaped like a snowflake, gingerbread man, or present.
You can even come up with some fun alternate names for ingredients and add a couple of instructional steps that lean into the fun. Instead of “add two eggs to the mixing bowl,” you could say, “add two eyes to the witch’s cauldron.” Of course, you’ll need to specify which ingredients you’re talking about, and while it might take a bit more time and thought upfront, they may just end up as your best sellers!
With more and more people experiencing food allergies and intolerances, it’s a great idea to create baking kids that focus on those specific customers. Consider making baking kits that are nut-free or gluten-free to ensure all your customers can join in on the baking kit fun. It’s important to note that these kits may take some extra care to ensure your customers’ best and safest outcome.
You could also create kits that appeal to a vegan audience. Since veganism does not allow for animal products, like eggs, maybe you add a vegan alternative like ground flaxseed to your baking kit instead. You can do a lot to ensure your customers with specific food needs/preferences can enjoy your baking kits.
Holiday baking & Decorating kits
Don’t forget that Christmas and other Winter holidays make for the perfect season for baking kits. While some customers will want to bake something scrumptious from scratch with your ingredients, you can also provide cookie decorating kits or gingerbread house kits. That way your customers can get to the fun part right away!
Marketing Your Kits
You’ve made your kits, and you’re ready to go! Now make sure people know about them. Use all the marketing tools at your disposal, including:
Include high-quality pictures of your finished products on social media and ask your followers to post theirs as well. Create and post how-to videos for the kits as well so people can see how it’s done.
Baking kits are a great revenue boost for your bakery because you’re really only supplying two things: dry goods and the time it takes to put them together (which you could do while you watch your favorite show). Better yet, there are no equipment or staff labor costs, and you can sell them on your e-commerce page or directly in your bakery.
If you’re selling baking kits in your bakery, you might see an increase in traffic. With more traffic, you may need help streamlining your bakery. If that’s the case, schedule a demo with BakeSmart and conquer the chaos.