Baking kits are on the rise as a clever, fun way to bring a bit of your favorite bakery home with you when you can’t make it out. They can also be an easy way for your bakery to supplement your income.
The basic construction of a baking kit includes all the premeasured dry ingredients and instructions people need to make baked goods at home. They could be for items your bakery normally sells in-store or even ones you don’t. You could even create baking kits for homemade dog treats!
Here are some tips to help you create and sell baking kits for your bakery.
Ingredients and Instructions
The ingredients and instructions you include are the backbones of your baking kit. If you don’t get these right, then it won’t matter how well your market them or how cute the packaging is.
A baking kit includes portioned and well-labeled dry ingredients needed for the tasty treat. It does no good to measure out a cup of flour and a cup of powdered sugar but not label them as such. While it might seem obvious to you which is which, you’ll need to make it as easy as possible for your customers.
The same goes for the instructions; the more straightforward, the better. Depending on your customer-base, you may think about translating some of your kits into other languages. Or if you want to go the extra mile, you can even include easy-to-follow illustrations. Additionally, ensure that your customer knows what wet ingredients they’ll need to supply.
If you’re worried about others replicating your recipe, you can package multiple ingredients together, such as spices. Everyone knows you’ll most likely use flour or sugar for your baked goods; the exact blend of spices you use is what can set you apart. You can even get cutesy with the packaging of the spice blend and call it “secret spices” or “mystery blend.”
For some people, it’s great to be able to make a delicious batch of cupcakes at home, but they’d be even happier if you included sprinkles! The extras that you can add to your baking kits are just that, extras. They aren’t required, but they will probably be what catches people’s eye. Here are some extras you could incorporate:
- Small candies
- Cupcake liners
- Edible trinkets
Outside of decorating extras, you could also include specific baking tips and tricks, or even a practical baking tool. Keep in mind that the more extras you add, the more you’ll likely need to charge. Try not to price your customers out of a purchase.
If you’ve already put together some great basic kits, it’s time to get creative! Themed kits are great for parents looking for a fun activity to do with their kids or adults who are kids at heart.
The sky’s the limit when it comes to themes for your kits. Just about anything used for a kid’s birthday party could be turned into a themed kit, from a mad scientist’s creation to a witch’s magical potion. Come up with some fun alternate names for ingredients and add a couple of instructional steps that lean into the fun. Suddenly the sugar becomes fairy dust or whisking eggs becomes stirring the magical cauldron.
These might take a little more upfront time and thought, but they may just end up as your best sellers.
Additionally, while this isn’t quite as fun as a recipe for a dragon cake, you should also consider “themes” that appeal to those with food allergies or sensitivities, such as gluten-free, nut-free, or vegan options.
Marketing Your Kits
You’ve made your kits, and you’re ready to go! Now make sure people know about them. Use all the marketing tools at your disposal, including:
Include high-quality pictures of your finished products on social media and ask your followers to post theirs as well. Create and post how-to videos for the kits as well so people can see how it’s done.
Baking kits are a great revenue boost for your bakery because you’re really only supplying two things: dry goods and the time it takes to put them together (which you could do while you watch your favorite show). There are no equipment or staff labor costs. You can sell them on your e-commerce page or directly in your bakery.
If you’re selling baking kits in your bakery, you might see an increase in traffic. With more traffic, you may need help streamlining your bakery. Schedule a demo with BakeSmart and conquer the chaos.