You can buy nearly anything online these days, from that new sweater you saw on the racks to next week’s groceries. Why not take advantage of the World Wide Web when it comes to your bakery? Countless businesses are already benefiting from online bakery systems, and you can too! Here are our top five tips for bringing your bakery online, attracting more customers, and growing your bottom line.
1. Invest in a Quality Website
First things first—invest in a high-quality website that shows off your products. It isn’t enough to simply publish a webpage with your menu and ingredients. Your web presence should stand out as much as your custom cakes do! Create a website you’d like to visit, complete with pictures of decadent desserts and savory breakfast items. In addition to photos, make sure important information is easily accessible, including opening hours, contact details, and specialties. Before long, you’ll be enjoying all the benefits of a bakery website!
2. Get Familiar with Labeling Requirements
Going digital isn’t all design and user experience. You’ll want to create a section on your website that complies with all federal and local labeling regulations. You may want to add a special page that mentions all the required nutritional information and ingredients so you can practice full transparency at your bakery.
3. Choose an Easy-to-Use Software
Once your website is ready to go, it’s time to add some functions. We recommend choosing easy-to-use software, like BakeSmart, to implement e-commerce into your bakery website. Our software allows you to build your online store in just a few minutes! Before you know it, your digital storefront will be open for business! When you invest in high-quality software, you can focus on baking delicious pastries instead of messing with a complicated website.
4. Make Custom Orders Hassle-Free
Whether you specialize in cakes, pies, or cookies, you’ve probably had a customer who wanted something extra unique. Make ordering custom baked goods more straightforward than ever with an online ordering system. This system can act as an extension of the website you’ve already built, allowing for maximum customer satisfaction and employee ease of use. No matter how complicated the order, customers will be able to make their sweet dreams a reality with just a few clicks!
5. Spread the Word!
Bringing your bakery online opens dozens of doors when it comes to marketing. With a website and online ordering platform, you’ll have somewhere to direct potential customers coming from Facebook, Pinterest, and Instagram. A digital presence also provides an excellent anchor for email marketing. Send out your latest deals and newest desserts, and direct customers straight to your e-bakery ordering system.
You’ll Love BakeSmart in 30 Days—Or Your Money Back!
Take the plunge into the digital space with help from BakeSmart! We’re more than just a bakery management inventory software—we’re a full-service platform for nearly anything your bakery could need. You’ll love BakeSmart within just 30 days, or you’ll get your money back! That’s right—schedule a demo today to learn more about how our software can enhance your bakery.