The BakeSmart Blog

Viva Las Vegas: BakeSmart's IBIE 2025 Recap

Written by Shellie Slove | Sep 29, 2025 11:00:02 PM

IBIE is our Super Bowl—for the BakeSmart team, it’s game time.

As USA-based software builders who serve bakeries exclusively, there's no event quite like IBIE. It’s our chance to connect face-to-face with bakery owners and operators who are looking to grow, optimize, and find real solutions to everyday challenges in the bakery.

This year, we not only had our booth on the show floor, but we also had the honor of leading multiple educational sessions, including:

  • How to Use Web-Based Apps to Manage Your Bakery
  • Building a Bakery Culture That Today’s Workforce Wants to Be Part Of
  • Running an Effective eCommerce Solution
  • Connecting with New Bakery Owners at the BOB (Business of Baking) Seminar

The Power of In-Person Connection

This was a milestone week for another reason—it was the first time our growing BakeSmart team was together in person.

We felt the power of in-person collaboration—those casual side conversations, brainstorms over dinner, and shared moments that just can’t happen over Zoom.

We left energized and more aligned than ever as we continue to build the most powerful software made specifically for bakeries.

Our Favorite Morning: The BakeSmart Customer Breakfast

We hosted a customer breakfast to reconnect with the bakery owners we serve every day.

It wasn’t just about product talk—we got to hear how their families are doing, what their kids are up to, and what drives them to run bakeries in their communities. These are entrepreneurs building businesses to support their families and their dreams, and it’s a privilege to walk alongside them.

A Show Floor Full of Innovation

IBIE delivers for bakeries of every size—from family-run retail storefronts to industrial wholesale operations.

In the West Hall, we saw automation and high-production equipment that had wholesale operators buzzing with ideas and show specials they’ll be implementing in 2026. It was fun to walk the floor and see those massive machines in action!

In the North Hall, it was a playground of solutions for retail bakeries:

  • Unique packaging innovations
  • Natural dyes and flavorings
  • 3D-printed chocolate
  • Tons of samples (yum!) and so so much more! 
  • And incredibly valuable educational programming just for the retail segment

Right Where We Belong

We were proud to have our BakeSmart booth right next to the Retail Bakers of America Cake Center, home of the cake decorating competition and some of the best traffic and programming on the floor.

It put us shoulder-to-shoulder with the smaller, community-focused bakeries we love to support—those who are looking for real, scalable solutions, not generic tools.

What’s Next? Keep the Conversations Going

We met hundreds of bakery owners and operators who are dreaming big, asking smart questions, and ready to grow.

We’re grateful for the conversations, the connections, and the chance to serve this amazing industry. And we’re more excited than ever to continue building solutions that help bakeries conquer the chaos—one custom cake, one shift schedule, and one batch of yellow cake layers at a time.

If we missed you at IBIE or you want to learn more, we'd love to have a quick chat to see if we could help!